Senior Brand Manager
Brands people recognise, trust and choose again.
I manage a portfolio of three food and drink brands: positioning, packaging, campaigns and launches.
I launched a new range that became the category’s fastest seller in its first year.
Specialisms: Brand strategy · Product launches · Packaging · Consumer insight · Campaigns · Agency management · Category management
One day, with a written positioning.
€3,800
Everything needed to launch a new product.
Quote
Choosing the right creative partner.
€2,500
“Sofia knows our shopper better than anyone in the business.”¹