01 — ClearBank · 2024
Money, minus jargon
OOH, radio and social for a new current account. 210k sign-ups in the first quarter at a CAC 41% under plan.
Launch campaign
SofiaMarín
Campaigns people remember and numbers the CFO believes.
Barcelona
210ksign-ups in Q1✺−41%CAC vs plan✺+21ptretention✺210ksign-ups in Q1✺−41%CAC vs plan✺+21ptretention✺210ksign-ups in Q1✺−41%CAC vs plan✺+21ptretention✺210ksign-ups in Q1✺−41%CAC vs plan✺+21ptretention✺
The work
02 — Northline · 2023
Run your city
A marathon partnership that turned a running app into the city’s training plan. +62% MAU.
Brand campaign
03 — Avena Foods · 2022
Oat milk era
Retail launch in 1,800 stores across Spain and Portugal.
Launch
04 — ClearBank · 2023
Retention is the growth plan
The lifecycle programme that lifted 12-month retention from 54% to 75%.
Strategy
Who’s behind it
I’ve led brand and growth for consumer fintech and food brands for ten years, from a two-person launch to a 40-person team.
I like work that is both loud and measurable: a poster on the metro and a dashboard that shows what it did.
“Sofia is the only marketer our finance team asks to present.”
Experience
ClearBank
Head of Brand & Growth, 2022–2025
Avena Foods
Marketing Director, 2018–2022
Awards
- ✺Cannes Lions, Bronze, Outdoor 2024
- ✺Effie Spain, Gold 2023
Hire me for
- Launch planning
Positioning, channels and a 90-day plan.
- Growth audits
Where your next 20% is hiding.