2026 in review
Rebecca Hale
Store Manager
Birmingham, UK
Letter from the founder
Dear reader,
I manage a 40-person flagship store: sales, stock, visual merchandising and the team.
I turned it from the region’s lowest-rated store for service into the highest in eighteen months.
Rebecca
2020
Store Manager
Northway Retail, Birmingham Flagship
2016
Assistant Store Manager
Northway Retail, Coventry
“Rebecca is in the shop, on the floor, every day. The team would do anything for her.”
Store turnaround
A 90-day plan for an underperforming shop.
Team training
Service and selling, one day.
Visual merchandising
Window and floor refresh.
Northway Retail Academy
Retail Management Apprenticeship (Level 5), 2018