Sofia MarínAnnual report 2026

2026 in review

Marketing that sales trusts and finance can measure.

Sofia Marín

Marketing Manager

Barcelona

The year in numbers

+64%
marketing-sourced pipeline
6
people in my team
€1.2m
budget managed

Letter from the founder

Dear reader,

I lead a team of six across brand, content, paid and events for a B2B software company.

I plan around revenue, not vanity metrics, and I report honestly when something doesn’t work.

Sofia

Milestones

  1. 2022

    Marketing Manager

    Northwind Pay

  2. 2018

    Senior Marketing Executive

    Talo

“The first marketing lead our sales team asked to keep.”
VP Sales · Client

Governance & giving back

  • Marketing plan

    A 12-month plan tied to revenue targets.

  • Fractional marketing lead

    Two days a week.

  • Campaign review

    What’s working, what to stop.

Education

  • Chartered Institute of Marketing

    CIM Diploma in Professional Marketing, 2020