Skip to content
fuccura
Journal

Writing · 24 September 2026 · 2 min read

How to write an introduction people actually finish

The first two lines of your portfolio decide whether anyone reads the rest. A simple formula for writing them.

People decide in a few seconds whether your portfolio is relevant to them. The introduction is where they decide. Most introductions waste those seconds on adjectives.

The formula

Write one sentence that answers three questions:

  • What do you do? In words your client or employer would use.
  • Who for? The people or organisations you’re best at helping.
  • What’s different? The specific thing you’re known for.

For example: “I’m a family solicitor in Leeds who helps parents agree arrangements without going to court.” Or: “Backend engineer who makes payment systems boring, in the good way.”

Cut these words

“Passionate”, “driven”, “results-oriented”, “innovative” and “hard-working” tell the reader nothing they can check. Replace each one with evidence. Instead of passionate about teaching, write I’ve taught GCSE maths for eleven years and run the school’s after-hours revision club.

Then add one paragraph

Below the one-line introduction, write a short paragraph with the context a stranger needs: where you’ve worked, what you’re working on now, and what you’d like to do next. Keep it under eighty words. You can always link to more.

Read it aloud

If you wouldn’t say it to someone at a conference, rewrite it. Spoken language is clearer than written language, and it sounds like you.

Test it

Show the introduction to someone outside your field for five seconds, then ask them what you do. If they can’t say it back, it’s not clear enough yet.

In the Fuccura editor, the One-line introduction field is this sentence. The AI assistant can suggest tighter versions, but the best ones always start from something you’ve written yourself.

Keep reading

Chat on WhatsApp